Penrith City Council, the Penrith business community and the NSW government all share a vision for a Penrith of the future which will have an enhanced role as a major regional city within Greater Sydney.“To achieve this Penrith will need new jobs and investment and more visitors and to attract these we need to have a positive brand image,” said Penrith City Council City Marketing Supervisor Paul Page. “As a result, Council has set a goal to develop a more positive brand image and in July engaged Generation Alliance (Gen.a) to develop a comprehensive strategy to improve Penrith’s brand image.
“I urge anyone who is reading this to complete a survey which can be accessed via the following link - http://comedge.com.au/survey/index.php?sid=43111&lang=en,” said Mr Page. “We (Council) are very interested in understanding the greater community’s thoughts and considerations. The survey only takes about eight minutes to complete.”
While Council is the lead organisation for this project, it is essential that the various stakeholder organisations jointly own the strategy and are committed to pursuing it in conjunction with their own branding and marketing.
“A series of diagnostic workshops were held recently,” said Mr Page. “These workshops have allowed Gen.a to meet a wide range of stakeholders and learn firsthand how they feel about doing business, future investment, tourism, education, the arts, health and everyday life in Penrith.
“Gen.a is now using this information to form some general ideas about the future Penrith Brand.”
The next phase is to survey a much larger number of internal stakeholders. This survey will be used to verify some of the direction derived from the workshops and to test some of the concepts and ideas that are being proposed as part of the future Penrith Brand.
Please call Paul Page on 47327 866 if you have any questions about this important and exciting project.
