Penrith Valley will be marketed as the place to be this Easter Holiday with the help of an $18,000 grant from Tourism NSW.Secured through the Greater Sydney Tourism Partnership Funding Program for a second year running, the valuable funds will be used by Council’s City Marketing team to promote Penrith as a top place to visit.
Penrith’s Deputy Mayor Jim Aitken OAM said the injection of funds would once again help Council broadcast Penrith’s “unique assets and amazing potential” to a wider audience.
“Last year’s funding was used to promote our City to the Regional NSW market through a consumer competition to profile Penrith Valley,” Councillor Aitken said.
This year’s grant, to be matched by Council, will fund a campaign to promote Penrith as an attractive destination in its own right and a convenient base for a trip to the Royal Easter Show. Visitors will be encouraged to enjoy a wide range of local experiences during their stay and offered an affordable family accommodation package through partner organisation, Chifley Penrith.
“Penrith has a lot to offer, from adventure based activities to special holiday events, nature based activities and historic elements,” said Deputy Mayor Jim Aitken. “We’re close to Sydney, have all the conveniences of a big city ourselves and yet can also offer a relaxed rural feel.”
Cr Aitken said Council hoped to secure funding through the third and final round of the funding next year to continue its important marketing projects.
