by Susan HamiltonActing Marketing Officer, Penrith City Council
I get a little confused at times with all the technical opportunities we have at our fingertips these days…and I know (or at least hope) I’m not the only one. I mean if you asked me to check out your blog a year or two ago I would have politely excused myself and fled. And really Facebook, My space, Twitter… where will it end! Unfortunately for those that hoped they were all just another craze, online marketing is here to stay.
Those that don’t embrace this technology may just get left behind. Who was it the publicly said “the internet will never take off”? I’d guess they have moved to a community that still has no electricity, and wake up every night in a sweat screaming http://www.what/?.
The Tourism E kit may make it a little easier for you (and I) to understand and embrace the world of online marketing. It was created by Tourism NSW, in partnership with the Australian Tourism Data Warehouse (ATDW) and all the Australian State and Territory Tourism Office. Its intention was to help you, as a tourism operator, understand and get involved in online marketing. You might find it useful for just a few topics, or want to download each tutorial.
The e-Kit tutorials are FREE (yes free!) and are intended to provide tourism operators access to a range of information about how to maximise online marketing opportunities.
The tutorials cover a range of topics including website and emails, search engine optimisation, e-marketing (including social networking sites such as Facebook and Twitter), analysis and statistics.
You can access the e-kit at the following link: http://corporate.tourism.nsw.gov.au/Tourism_e-kit_p3313.aspx
Photo courtesy of Western Weekender newspaper.
