by Peter LangMarketing Officer
Penrith City Council
The Minister for Tourism Jodi McKay stopped by the Penrith Valley Visitor Information Centre recently to announce the release of a new marketing toolkit to help Penrith City Council and local tourism businesses promote their tourist attractions.
The Tourism Precinct Toolkit, developed by Tourism NSW, is part of the $2.7 million Greater Sydney Tourism Partnership Funding Program.
The toolkit will help local businesses increase awareness of their destinations by helping them create a successful tourism strategy. The program includes two streams of funding support – for destination marketing campaigns and for event promotion.
The toolkit includes information on funding opportunities and budgeting, evaluating tourist experiences and information on how to form integrated partnerships with local business and larger tourism bodies.
Each year, for the next three years, $400,000 will be available to support co-operative destination marketing campaigns. A further $100,000 will be allocated for grants to assist local precincts promote events. These events must have the potential to attract overnight visitors from outside of Sydney.
Penrith Valley has so many great natural assets and wonderful tourism experiences to offer that I wouldn’t be surprised to see many new funding program applications pour in from entrepreneurial local tourism and business operators.
For more information, simply click onto the link below:-
http://corporate.tourism.nsw.gov.au/Greater_Sydney_Tourism_Partnership_Funding_Program_p3724.aspx
(Photo L-R - Cr Ross Fowler (Deputy Mayor), MP for Penrith Karyn Paluzzano, Mayor of Penrith Cr Jim Aitken OAM, CEO of Panthers Group Glenn Matthews and Minister for Tourism, Hon. Jodi McKay MP).
