Have a Happy Christmas & a Great New Year!

The staff at Corporate Communications & Marketing and the Penrith Valley Visitor Information Centre would like to take this opportunity to thank you all for reading and supporting our blog this year.The blog is going on a short holiday over Christmas and the New Year but it'll be back on January 16, 2012 with all new stories and some exciting new stuff as well.

Happy Christmas and a fantastic New Year!

From Paul Page, Peter Lang, Stacey Rossetto, Stacey Martin &,Susan Hamilton

Win $10,000 in Tennis ‘Tie Break Shoot-Out’ in Penrith

Penrith plays host to the next BIG sporting event. Competitors have the chance to win $10,000.
Over 200 competitors will take part in Tennis ‘Tie Break Shoot-Out’ on Friday, December 23 at Woodriff Gardens, Castlereagh Rd, Penrith.
The two-day tournament starts 9am and concludes at midday the very next day.
A couple of things make this event particularly interesting;
1) The number four ranked Australian player Greg Jones will be taking part
2) It is the second highest first prize payout in NSW Tennis for 2011
3) It’s fast, furious tennis which Tournament Organiser Chris Woodland has described as ‘The Twenty/20 of Tennis!’
If you would like to find out more about this event go to; http://www.tiebreakshootout.com.au/

Penrith Valley goes for gold

Penrith Valley’s outstanding attractions have an information centre to match with the Penrith Valley Visitor Information Centre announced as a finalist in the 2011 NSW Tourism Awards.
The centre will compete for the title of Best Visitor and Information Services in NSW at the awards evening on 17 November.
Penrith City Mayor Greg Davies said it was an opportunity to promote our tourism success.
“The staff and volunteers at Penrith Valley Visitor Information Centre provide exceptional customer service 363 days a year. I’m sure we’ll all be crossing our fingers on the awards night to see Penrith Valley rightfully recognised as the place to be,” Councillor Davies said.
Finalists in the same category are regional visitor centres from Bathurst, Port Macquarie, Lismore & Nimbin, Lithgow and Wollongong.
The NSW Tourism Awards recognise outstanding tourism businesses and organisations throughout the state. To find out more visit www.nswtourismawards.com.au.
caption: Photo of the Penrith Valley Visitor Information Centtre.

Penrith Brand Strategy – Have your say!

Penrith City Council, the Penrith business community and the NSW government all share a vision for a Penrith of the future which will have an enhanced role as a major regional city within Greater Sydney.
“To achieve this Penrith will need new jobs and investment and more visitors and to attract these we need to have a positive brand image,” said Penrith City Council City Marketing Supervisor Paul Page. “As a result, Council has set a goal to develop a more positive brand image and in July engaged Generation Alliance (Gen.a) to develop a comprehensive strategy to improve Penrith’s brand image.
“I urge anyone who is reading this to complete a survey which can be accessed via the following link - http://comedge.com.au/survey/index.php?sid=43111&lang=en,” said Mr Page. “We (Council) are very interested in understanding the greater community’s thoughts and considerations. The survey only takes about eight minutes to complete.”
While Council is the lead organisation for this project, it is essential that the various stakeholder organisations jointly own the strategy and are committed to pursuing it in conjunction with their own branding and marketing.
“A series of diagnostic workshops were held recently,” said Mr Page. “These workshops have allowed Gen.a to meet a wide range of stakeholders and learn firsthand how they feel about doing business, future investment, tourism, education, the arts, health and everyday life in Penrith.
“Gen.a is now using this information to form some general ideas about the future Penrith Brand.”
The next phase is to survey a much larger number of internal stakeholders. This survey will be used to verify some of the direction derived from the workshops and to test some of the concepts and ideas that are being proposed as part of the future Penrith Brand.
Please call Paul Page on 47327 866 if you have any questions about this important and exciting project.