New City Marketing initiatives launched

Over 100 guests attended the launch of three City Marketing initiatives including the 10th and latest edition of the Penrith Valley Experience magazine at the Lakeside Restaurant, International Regatta Centre, Penrith Lakes recently.
Also launched on the day was the third volume of the Penrith Valley Photo CD which features all the new photos featured in the magazine. It also contains a variety of aerial photos of the region taken by photographer Jeff Coles.
There was also a presentation looking at a recent successful ‘Experience Penrith Valley in winter’ regional NSW campaign co-funded by Tourism NSW which targeted areas outside of the Sydney region including Wollongong and Newcastle.
The 10th edition of the Penrith Valley Experience magazine contains dozens of new images which were all taken in-and-around the area using only local models by well known photographer Paul Foley.
Approximately 80,000 copies of the magazine was printed and will be distributed around New South Wales, Australia and even the world over the next 12-18 months.
At the launch Penrith City Mayor, Kevin Crameri (OAM) said the region had a lot to offer residents and visitors.
“We have so much to offer, from housing, jobs, education and health services,” he said. “To our stunning natural attractions and great sporting, recreation, retail and cultural facilities.
“Penrith is a great place to work, live, visit and invest in and this latest guide makes finding all of our local attractions, restaurants, parks, clubs and museums easier than ever.”
Connex West produced the magazine on behalf of Penrith City Council and the City Marketing Department.
Both the new Penrith Valley Experience magazine and Penrith Valley Photo CD are free and available to everyone.
Simply drop into the Penrith Valley Visitor Information Centre, located in the carpark of Panthers or call 1 300 736 836 to obtain your copy.

Photo caption: (L-R) Graeme Dube from Connex West and Penrith City Mayor Cr Kevin Crameri (OAM) show off the three City Marketing initiatives at the launch.

Penrith VIC nominated for GST Award

The Penrith Valley Visitor Information Centre has been nominated as a finalist in the category nine, Visitor Information Services category in the upcoming 2010 Greater Sydney Tourism (GST) Awards to be handed out on August 4 at the Castle Hill RSL Club.
Two other local Penrith businesses were also nominated as finalists in various categories including Chifley Hotel, Penrith and Penrith Whitewater Stadium.
Chairman of the Greater Sydney Tourism Inc, Mr Paul Page, congratulated the finalists and said;
“The 37 finalists showed excellent business practises and we are pleased with the amount of nominations in this, our first year of the awards.”
Paul continued to say he looks forward to the gala dinner where tourism will be celebrated as an economic driver of Greater Sydney and celebrates the successes of these businesses.
“It is an achievement to be nominated as a finalist and shows what great experiences we have in this area,” concluded Mr Page.
In addition, there is also a People’s Choice Award and voting lines are now open on www.greatersydney.org.au
Everyone is invited to nominate their top three businesses from the finalists, to be crowned the most popular tourism business in Greater Sydney.